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Michael Jackson’s Hair From Fateful Pepsi Commercial to Become LifeGem® Diamonds.

Chicago, IL, July 14, 2009 – When executive producer Ralph Cohen scooped up the charred hair Michael Jackson lost in the filming of the now-infamous Pepsi commercial, he had no idea that he was saving an important piece of history.

Now, this closest connection to Jackson himself is being preserved by John Reznikoff and LifeGem. Reznikoff is one of America’s most highly respected collectors, and LifeGem is the world’s first purveyor of diamond memorials created from the carbon in a lock of hair.

Cohen, executive producer for the Pepsi commercial, was among the first to reach Jackson when he was set on fire.

The provenance and authenticity of this lock of hair is impeccable.

As seen on the now famous video, Cohen threw his jacket over Jackson’s head to help extinguish the flames. As Jackson was being rushed off the set and to the hospital, Cohen instinctively, picked up the charred lock of hair and put it in his pocket– where it remained undisturbed for 25 years until Jackson’s death.

"The provenance and authenticity of this lock of hair is impeccable, including the highly publicized video showing the original owner of the hair using his Armani jacket to extinguish Jackson’s hair," said John Reznikoff. This jacket was included with the purchase of the hair.”

A portion will remain in Reznikoff’s collection. Another portion is being used by LifeGem to create a small number of certified, high quality diamonds as a tribute to Jackson's life.

Back in 2007 LifeGem & Reznikoff collaborated to successfully create diamonds from Beethoven’s hair.

“We specialize in creating diamonds from locks of hair.  Our plan is to give people an opportunity to own a diamond made from Michael Jackson’s DNA,” said Dean VandenBiesen founder of LifeGem. “We are currently evaluating Jackson's hair sample to determine how many diamonds can be created. This will be a limited collection and we anticipate great interest.”

Reznikoff has assembled the most extensive collection of hair from history’s most famous figures, including Lincoln, Kennedy, Einstein and Marilyn Monroe.

I cannot even begin to express the feeling I got after reading your email to me this morning concerning the tribute that I wrote about my dad.

I never expected to receive such a compassionate email from you and your company.

You have proven to me time and time again how much you all do care about us and our loved ones remains. You also care about what we are feeling and you handle this with such grace.

When I called to notify your company that I had sent my father’s ashes to you, your receptionist was very comforting in letting me know the process and the steps that would follow. Everything that she stated would occur did indeed happen.

I never imagined that the communication from you and your staff would be so personal. It’s like you are now a part of my family. You have shown such comfort and care that words cannot express my thanks to you and your company.

God forbid when the time comes for me to have to endure the pain of losing my precious mother, I will again call on you to create a diamond from her ashes and both these diamonds will then be re-mounted into one ring and they will be side by side forever.

I truly thank you from the bottom of my heart.

Robin McBreairty (Daughter )

866-LIFEGEM (866-543-3436)    •    836 Arlington Heights Rd. #311    •    Elk Grove Village, IL 60007