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Michael Jackson’s Hair From Fateful Pepsi Commercial to Become LifeGem® Diamonds.

Chicago, IL, July 14, 2009 – When executive producer Ralph Cohen scooped up the charred hair Michael Jackson lost in the filming of the now-infamous Pepsi commercial, he had no idea that he was saving an important piece of history.

Now, this closest connection to Jackson himself is being preserved by John Reznikoff and LifeGem. Reznikoff is one of America’s most highly respected collectors, and LifeGem is the world’s first purveyor of diamond memorials created from the carbon in a lock of hair.

Cohen, executive producer for the Pepsi commercial, was among the first to reach Jackson when he was set on fire.

The provenance and authenticity of this lock of hair is impeccable.

As seen on the now famous video, Cohen threw his jacket over Jackson’s head to help extinguish the flames. As Jackson was being rushed off the set and to the hospital, Cohen instinctively, picked up the charred lock of hair and put it in his pocket– where it remained undisturbed for 25 years until Jackson’s death.

"The provenance and authenticity of this lock of hair is impeccable, including the highly publicized video showing the original owner of the hair using his Armani jacket to extinguish Jackson’s hair," said John Reznikoff. This jacket was included with the purchase of the hair.”

A portion will remain in Reznikoff’s collection. Another portion is being used by LifeGem to create a small number of certified, high quality diamonds as a tribute to Jackson's life.

Back in 2007 LifeGem & Reznikoff collaborated to successfully create diamonds from Beethoven’s hair.

“We specialize in creating diamonds from locks of hair.  Our plan is to give people an opportunity to own a diamond made from Michael Jackson’s DNA,” said Dean VandenBiesen founder of LifeGem. “We are currently evaluating Jackson's hair sample to determine how many diamonds can be created. This will be a limited collection and we anticipate great interest.”

Reznikoff has assembled the most extensive collection of hair from history’s most famous figures, including Lincoln, Kennedy, Einstein and Marilyn Monroe.

I received my ring on Friday and it was just beautiful. It brought back alot of feelings and I know how proud DeWayne would be of it. He always liked fine jewelry and believe me it is everything I hoped it would be. Now I will always have him with me. The diamond is so brillante just as he was. He was a part of my life for 32-1/2 yrs. physically and now I have him on my finger and can look down & see his smiling face looking back at me.

I also want to thank you for your sincerety in this matter. You all were so kind and helpful.


Sandy Snyder (wife)

Sandy Snyder (wife )

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